There don't have to be 1000 items in a shop to get a dream; but let us locate a good one for you and you'll get 1000 dreams out of it. We refuse to sell anything that we wouldn’t use ourselves in our own fishing experience. Like a shop of the past. There are two shops of the past that fuelled our dreams of flies and fly fishing, Jim Deren's Angler’s Roost in New York, during the golden age of American fly fishing, and the exclusive shop of William Blacker located at 54 of Dean Street in the London of mid-nineteenth century. We took inspiration from Jim's wisdom and practicality and from William's quality and perfection. In fact, old Bill even inspired the name of this small shop. Even if you don't walk the streets of New York or London, here you will find the same idea, you will not lose yourself among thousands of products but you will see those we have chosen for you, safe, reliable and fair products. If you wish, you can also contact us to ask for our advice. Jim and William would never have refused this to anyone, and so would we. Rastignano, Italy