A century old North American tradition with world wide recognition. Jewelry quality genuine silver and 24 karat gold finishes. Nothing reflects any and all available light like precious metals. To most anglers, the famous Williams Wabler is as Canadian as the maple leaf or hockey and for the most part, true. Conceived on a lake near Dorset, Ontario, by the Williams brothers originally from Nova Scotia, its design has endured for a century. Sherbrooke, Quebec, Canada

Born on the rugged south coast of Africa, Williamson makes lures for those who thrive on the challenge of finding and conquering the world’s largest fish. Hard-won knowledge and a sincere passion for offshore angling assure that there’s a Williamson lure to fill every spot in any saltwater spread. Williamson is now part of the official Rapala and Respected Rapala brand.

Wizard believes in producing products which are not only innovative, but consumer friendly and affordable. We have more than 50 years of tackle development behind our products. We utilize this experience to match our products to trends and specific market areas. Based in Missouri

"Silver Streaks" first made their appearance in the Great Lakes in 1984. They are manufactured by Wolverine Tackle Co. in Orchard Lake, Michigan. Wolverine Tackle Co. is owned and operated by Chuck Cartwright, who has worked for numerous well known lure manufacturers. His track record as a tournament winning Charter Boat Captain allowed him to continually refine his lures. No wonder then, that the Silver Streak lures are the lure of choice of so many Master Anglers. Orchard Lake, Michigan

X Zone Lures success in the tournaments and expertise using the "dropshot" technique's has made a household name in the Canadian fishing industry and the "Slammer" has become one of the most dominant baits throughout Southern Ontario. It has been so successful that it's popularity is quickly catching on all across North America! Ontario, Canada

Offering the Raptor Tail Series, the Übershad jerk/swim bait, the Joystick, Raptor Tail Worm, Slim-X Floating, Maximus Floating, X-Lock jig head and more. Pilot Point, Texas

Xtreme Bass Tackle products are the result of over a decade of research of smallmouth and largemouth bass by Captain Wayne Carpenter in the Great Lakes region. Over the years, these products have been taken around the country and have been proven to be among the best tournament quality baits available today. This product line may be new to many of your customers but the market for these customs baits has been developed through competitive anglers who now look for established colors like Canadian Mist, Formula G3, Great Lakes Perch, St. Clair Crayfish and more. Clawson, Michigan

Everything began in a small back room in Tifton, Ga with a few college guys carving wooden baits and painting them with model paint. Rob Jordan quickly saw the value, so he started honing his skills with complex paint schemes and techniques that brought the baits to life. His skills caught the attention of all the local anglers and soon anglers across the country. As popularity grew, Xtreme Lure Creations remained somewhat of an "underground" name in bait customization, but was a well known brand among professional anglers and lure collectors nation wide. Rob's skills with an airbrush progressed over the years, but behind the scenes he had been working on a new bait design that would change the swimbait world. As an FLW Pro and full time guide on Lake Lanier, Rob knew what he wanted in a swimbait. After years of designing, hand carving, and testing, the MAG was born. The first high performance herring swimbait that the industry had been lacking. Every aspect of the bait has been had adjusted for optimal performance. Pair that with ultra realistic finishes from XLC and you have the best swimbaits on the market. Flowery Branch, Georgia

The name "Worden" is synonymous with fishing in America. From the Worden family has sprung a litany of iconic fishing brands that have changed the face of fishing in the United States and worldwide. Early products included the Worden’s Featherweight Flash Spoon, Flash Fly, Spinning Fly, Twinkle Fly, and the Spoon Fly, all predecessors to some of today's most popular and productive lures. Today, Yakima Bait Company is one of the top fishing lure manufacturers in the world, producing products under the Worden's, Poe's and Hildebrandt brand names. Granger, Washington

Yellow Bird Products, Inc. is a U.S.A. company located in Spring Grove, Illinois. It manufactures an extensive line of brand name fishing products for the fishing enthusiast. Some of the brands have been helping anglers catch fish since 1893. Under the umbrella name of Yellow Bird Fishing Products, Inc. the company created and manufactures the "Original, Totally Redesigned" Yellow Bird planer boards and accessories which are used for both big and small boat trolling. These Planer Boards allow you to cover more water with numerous poles allowing you to efficiently catch an abundance of fish. Our Company also manufactures hard baits, spoons and spinner lures. Spring Grove, Illinois

Fishing Tackle and Accessories Manufacturer. Our lures are fished in all of the seven seas. Whether you fish in the ocean(s), the flats, the inter-coastal waterway, a river, a lake, or stream, Yo-Zuri lures will enable you to catch more fish. Yo-Zuri has been making quality fishing lures, fishing lines, and leaders for over 50 years in Japan and shipping throughout the world. Port St. Lucie, Florida

At YUM, we use the latest technology to create baits that give you an unfair advantage against both fish and other fishermen. It doesn’t matter if you’re fishing a top-tier tournament or just fishing for the big one, YUM baits will produce when others fail. YUM's intense attractant is the scientific secret ingredient. It includes natural baitfish enzymes that University research proves trigger a feeding response in bass and other gamefish. The baits themselves were inspired by nature and have been tested to ensure they represent the leading edge of bass fishing technology. Extensive laboratory research proves the power of YUM – fish strike harder and hold on to YUM longer than competing plastic baits. Fort Smith, Arkansas

YUM F2 is the most potent fish attractant on the market, and with YUM's arsenal of fish-catching baits, the bar has been raised on what constitutes a feeding frenzy. New YUM F2 Ferocity Formula soft plastics produce a massive underwater enzyme release that makes them 30% more attractive to fish than the competition. Fort Smith, Arkansas

For more than 30 years, Charleston, SC-based Z-Man Fishing Products has prided itself on bringing technology to anglers. Since perfecting the coloration and mass production of silicone skirting in the 1980s, Z-Man has long been one of the industry's largest suppliers of silicone skirt material, but until recently the Z-Man name was unknown to many fishermen. Today, Z-Man's cutting edge 10X Tough ElaZtech® soft plastics and ChatterBait® brand bladed jigs are among the world's premier fresh- and saltwater baits, positioning the company as one of the fastest-growing lure brands in the US! Today, Z-Man holds three patents on the bladed swim jig design of the Original ChatterBait and has expanded its ChatterBait line to include baits that are extremely effective on a wide range of species, ranging from panfish to saltwater game fish, and everything in between. Z-Man now offers a complete lineup of fresh- and saltwater baits that outperform and outlast any other soft baits on the market, along with a wide variety of jigheads, skirted jigs, and accessories that round out its diverse product line. Ladson, South Carolina

Big Game Lures for Marlin + Tuna. If you're ready to improve your fishing, and by that we mean raising the roof on the results you've known in the past, then you’re in the right place. Zacatak Lures is the culmination of a lifetime passion for both fishing and manufacturing. Our business is built on over twenty five years experience in developing and producing successful big game fishing lures. Over time, we've learnt what works… and what doesn't. We love what we do! It's hard to imagine another industry that holds such a great spirit of passion for what truly is a way of life. Every Zacatak Lure is proudly handcrafted in Jacksonville, Florida, United States.

Zee Bait Co. was started out of a garage in the summer of 2015 after a fishing trip in Maryland. 2 guys were simply tried of fishing with the same old bait that ripped fast and the fish had already seen. We knew absolutely nothing about making bait, but we knew how to wood carve and make some very crude molds. After testing the baits we had designed we sent samples across the country to college tournament anglers and other nationally ranked anglers. The response was far better then we could have hoped for. The materials we chose to use, the colors we developed and most of all the unique shapes we developed blew these anglers away and their friends started to ask where they too could get them. Early spring 2016, was when we first started to sell Zee Bait Co. products. We learned quick and are still learning today on best ways to develop the latest and most fish catching baits and tackle we can! It is pretty simple, we bring together our passion for fishing, the latest technologies, and our desire for innovation in fishing lures that truly aid anglers from the local pond or river all the way to nationally ranked anglers stepping onto the podium! Birchrunville, Pennsylvania

Quality wood lures for serious Muskie and Pike fishermen. We manufacture superior lures for Muskie and Pike. All lures are handmade by me from wood in Marine City, Michigan on the banks of the St. Clair River, where they are designed and tested in their natural environment. Marine City, Michigan

The premier soft plastic manufacturer in the bass fishing industry. Zoom Bait Company, a Georgia-based soft plastics manufacturer, has been in business for over 30 years, manufacturing and producing some of the best soft plastics on the market. Bogart, Georgia